GDPR and Consent Fundamentals
GDPR mandates that organizations collect consent data, enable periodic consumer review, and limit usage to specific processing purposes.
Consent encompasses legal agreements, privacy policies, and marketing permissions. Processing purposes fall into five categories: legal obligation, contract, legitimate interest, public interest, and vital interest. Organizations must ensure collected data is used exclusively for its stated processing purpose.
The complexity increases with varying consent types. Marketing consents can be revoked by users, while legal agreements typically cannot. GDPR further requires periodic consent audits where users reconfirm their agreement.
Implementation Flexibility
GDPR defines requirements without prescribing specific technologies or processes. Organizations have flexibility in how they achieve compliance.
Consent collection and enforcement can occur at the application layer or through centralized mechanisms. Most organizations maintain consumer profiles across multiple systems—CRM, CDP, CIAM, and various databases. Any system can manage consent and synchronize updates across others.
The Challenge with Current Systems
Email marketing platforms typically import consumer data via CSV files or non-standardized API connections without consent enforcement. cidaas recognizes stored data as one of multiple customer data resources.
Complete compliance requires an industry-wide standard for data retrieval that enforces consent at the resource level. Until such standards emerge, GDPR permits manual approaches, including offline consent collection with dated handwritten signatures.
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